Newsletter 11th Edition

AMEXCAP Newsletter - Exclusively for Members
Transactions & Headlines


Alta Ventures Mexico (AVM) announced a US$1.5 million investment in Ondore, the leading Latin American Big Data analysis company focused on online reputation management. With the commitment of $1.5 million dollars of capital from Alta Ventures, Ondore plans to expand its sales and marketing efforts in Latin America and Spanish Speaking US for its' flagship product, "Ondore Scout" and other forthcoming Big Data solutions. Social media monitoring and analysis is a large and growing market in Latin America. As the market leader, Ondore helps Fortune 500 companies and creative agencies understand, interpret and respond to the diverse voices in social media. Ondore's flagship product, a monitoring and analysis tool for social media and the web, is used by major companies and agencies such as Televisa, the media conglomerate, and Ogilvy, one of the world´s leading marketing and advertising agencies. Founded in 2005, Ondore develops technology for the real-time processing and analyzing of vast amounts of information from major social media platforms such as Facebook and Twitter, blogs and websites. "Ondore Scout not only allows large companies to identify opinion leaders, it also gives them tools to optimize their digital marketing and communications strategy", said Rogelio de los Santos, co-founder of Alta Ventures. Ondore Scout monitors a brand's reputation and analyzes trends based on text analytics of blogs, videos, forums, news and social media sites. It can also incorporate proprietary external data such as transactional or customer information, allowing for a greater understanding of the impact of your online strategy on business results.  

Alta Ventures Mexico is focused on accelerating innovation in Latin America. Alta provides early-stage venture capital to innovative entrepreneurs in high growth sectors including mobile, SaaS, IT, clean tech, healthcare, education, security and consumer sectors. Based in Monterrey Mexico, Alta Ventures focuses on Mexican and US companies with a Latin American strategy. The Alta team has deep operational and investment experience on both sides of the border and an extensive international business network. (March 12, 2013).


Fibra Inn raises US$ 312 million on the Mexican Stock Exchange. According to a filling on the Mexican Stock Exchange, Fibra Inn, a Mexican trust formed primarily to acquire, own, develop and operate a broad range of hotel properties in Mexico and Headquartered in Monterrey raised an aggregate amount of MXP 3,964,850,884 (US$312 million) at an offering price of MXP 18.5 (US$1.46) per unit on the Mexican Stock Exchange through a FIBRA (Mexican vehicle equivalent to a REIT). Of the total offering 60% was placed with Mexican investors while the remaining was purchased by internationals. Fibra Inn possesses a portfolio of 14 hotels located in nine states throughout Mexico, comprising approximately 2,423 rooms. The Company has signed Franchise Agreements with IHG to operate its global brands Holiday Inn, Holiday Inn Express, and Holiday Inn Express & Suites, as well as with Hilton to operate its brand Hampton Inn by Hilton. These hotels enjoy some of the industry's top loyalty programs and, offer attractive hotel options for businesses travelers. Fibra Inn is trading on the BMV under the ticker symbol "FINN13". (March 14, 2013).


Alta Ventures Mexico Expands Team; Diego Serebrisky Joins as Managing Director.  Alta Ventures Mexico (AVM) announced today that it has continued the expansion of its team with the arrival of Diego Serebrisky as Managing Director. Diego will lead the development of Alta Venture's presence in Colombia and Peru, as well as supporting the investment activity in Mexico. "Diego Serebrisky is one of the most recognized Private Equity professionals in Latin America and is a great addition to the Alta team. Diego brings a wealth of experience in the Private Equity industry, having spent the last fourteen years working for a leading global private equity firm", mentioned Paul Ahlstrom, founding partner of AVM. Prior to joining Alta Ventures, Diego was a Managing Director at Advent International. He spent 12 years in their Mexico City office, and then relocated to Bogota, Colombia, where he opened the office in 2011. While at Advent, Diego focused on the entire investment process including new deals analysis, investment monitoring and divestments. He participated in more than 13 investments in different sectors including financial services, business services, pharmaceutical, retail and technology. Diego currently serves as a member of the Board of ColCapital, the Colombian Private Equity Association. He also served as a member of the Board of AMEXCAP, the Mexican Private Equity Association, where he was president during 2008 and 2009. Furthermore he collaborates as an Endeavor mentor and participates in the development of the entrepreneurial ecosystems in Colombia and Mexico. "With the addition of Diego Serebrisky, the Alta Ventures team will now expand its' presence into Colombia and Peru. Diego will be instrumental in developing Alta's international growth", said Rogelio de los Santos, founding partner of AVM. (March 1, 2013).

Beamonte Investments, a private equity firm based in Boston, MA announced a minority investment in Integra Arrenda, the financial arm of Grupo Andrade. Integra Arrenda is a company dedicated to provide financing and leasing of transportation equipment and particular public use. The acquisition has been completed, while the transaction value was not disclosed. Integra Arrenda has more than 19 years in the auto financing industry in Mexico, offering financial services for cars, trucks and buses through leasing or credit. (February 25 2013).


Newgrowth Fund announced an investment in Grupo Educativo CEAD, a remedial education company based in Mexico City ( This investment will provide the needed resources for an aggressive growth plan, sustained on the vast need of the adult population in Mexico to finish midschool, highschool and learn skills to enhance their professional development. Newgrowth Fund is a private equity fund focused on Small and Mid Sized companies in Mexico. Terms of the deal were not disclosed. (February 22, 2013).


Upcoming Event: Mexico PE Day: Private Equity, Real Estate, Infrastructure - New York City

Event Date: May 16, 2013

Venue: Waldorf Astoria New York, 301 Park Avenue New York

City: New York City, United States


AMEXCAP is working in partnership with Fondo de Fondos, LAVCA and sponsors to bring together general partners, institutional investors, specialist service providers and policy makers from Mexico, the United States, and Europe to discuss opportunities and challenges for investment in the Mexican Private Equity industry.


Who should attend?

Qualified institutional investors interested in learning about private equity, real estate and infrastructure investment opportunities in Mexico, where stable macro-economic environment with positive growth prospects, rising consumer purchasing power, and favorable policies and regulations (investment vehicles and bankruptcy procedures enacted) have contributed to more deal flow opportunities and to the growth of the private equity industry.


Following the success of the 8th Mexican Private Equity, Venture and Seed Capital Summit in Mexico on February 12-13, 2013, the upcoming event in New York will offer the opportunity for institutional investors to meet with the Mexican delegation of GPs, LPs, law firms, service providers and regulators to engage with new contacts and cement existing relations. For additional information contact Enrique Regalado ( or Ricardo Granja (

Third Party Events

LatinFinance's 8a Cumbre Financiera Mexicana at the Four Seasons Hotel Mexico City, April 9, 2013.  General Partners (GPs) receive complementary access to the event (at the discretion of LatinFinance and availability of space). AMEXCAP members who are not private equity firms receive 25% discount. Follow this link to register:  Registration for AMEXCAP Members



IFC's / EMPEA 15th Annual Global Private Equity Conference | EM PE Week

IFC's 15th Annual Global Private Equity Conference in Association with EMPEA returns  to the Ritz-Carlton in Washington, D.C. Mark your calendar now and plan to join key emerging markets private equity players at the industry's predominant and most comprehensive annual gathering.


The Global Private Equity Conference main forum, May 14-15, focusing on the theme of Emerging Markets Private Equity: Taking Center Stage, will examine how private equity in emerging markets is standing out as the premier opportunity for investors to realize higher returns, while simultaneously injecting much-needed growth capital and business expertise into the world's emerging market economies. Industry expert contributors will examine how investors can best position themselves to maximize returns, while exploring which markets and sectors present the most compelling investment thesis and merit increased focus. More information follow this link: Event website

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Kind Regards,

Mexican Association of PE & VC Funds




Mexico PE Day NYC, May 16, 2013